Description of GOLD – Expressive

• Dynamic and Charismatic with extreme Social skills, seeks to be highly regarded by others
• Always ready to meet new people, and gain energy being around a group of people
• Enjoy situations that provide the opportunity for visibility to show-case their skills
• Gregarious and outgoing in social settings and may communicate in styles that press the social boundaries.
• Tend to exaggerate, leave out facts and details
• Tend to prefer “adventure” more than other colorsets.
• Excitable dreamer, with lots of ideas and projects, but without the time to follow through and finish them

They are visionaries, quickly determine the value in an idea, focused on the big picture can develop a first level plan for results rapidly. They typically dream of big accomplishments, use “gut” to make decisions, follows internal “gut” as a life principle, and are very comfortable assessing and taking risks regularly. They are relationship oriented.

Strengths might be viewed as Weaknesses

Good Communicator Talks too much
Enthusiastic Comes on too strong
Imaginative Dreamer; unrealistic
A verbally adept personality, is engaging, accommodating, supportive of others, persuasive, socially adept, and relationship- rather than task-oriented. He or she loves to be one of the gang, and is always ready for something new and exciting, especially if the gang is ready to participate. Additional strengths include enthusiasm, diplomatic skills, and the ability to inspire others.

Weaknesses involve impatience, a tendency to generalize, verbal assaults, and sometimes irrational behavior. The Expressive can also be egotistical, manipulative, undisciplined, reactive, unorganized, and abrasive. The Expressive readily exchanges information and life experiences.

His or her main need is to be appreciated and accepted. The Expressive’s pleasure is recognition and approval. His or her pain is isolation and lack of attention.

When selling to GOLD

They are both responsive and assertive and like to be noticed. The prefer to receive new information visually or orally. They do not read long documents fully and may prefer to talk about things than do them. They have no qualms about speaking out and are often viewed as upbeat and enthusiastic. They can be persuasive and thrive on open communications with others. Don’t expect them to play by the rules or follow social norms, they prefer informal discussions with “enough” facts and details to get the gist of an issue. However, if provided an opportunity to be On-Stage, they can be quite successful at research in preparation. Often sales-folk will find it necessary to rein in their enthusiasm and from the objectives into an action plan that provide a checklist to focus their activities. Ultimately, they love recognition – and if it is public, so much the better.
• Focus on developing a relationship
• Try to show how your ideas will improve his or her image
• Be enthusiastic, open and responsive
• Relate to the need to share information, stories and experience
• Be forthcoming and willing to talk
• Ask and answer “who” questions
• Remember to be warm and approachable at all times
• Work to minimize his or her direct involvement with details or personal conflicts
• Focus on developing a relationship